Ep. 156: How Video Uplevels Every Part of the Customer Journey

In the complex B2B ecosystem where sales cycles can be long, video can effectively tell a company’s story and differentiate its offerings from the competition. With new technology and AI, video production is no longer a daunting task. This allows more B2B companies to create bite-sized content for their marketing and sales initiatives. That’s why we’re chatting with B2B marketing expert and senior executive Jessica Deckinger (Operating Partner, Clearhaven Partners) about how B2B companies can elevate their customer journey using video content. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, how to get internal buy-in, and how videos can impact the customer journey across different stages.