Ep 156: Investing In Creator Brands - with CJ Daniel-Nield, co founder of Planes Studio

On this episode I’m talking about investing in creator brands with CJ Daniel-Nield, co-founder of Planes Studio.We unpack why creator-led businesses are booming, the shift from personal brand to product ecosystem, and why CJ believes creators have already solved the hardest part of building a business: distribution.We dive into projects like Skin Rocks and Mila, explore the challenges around LTV and long-term engagement, and discuss what it takes to spin a creator brand out into a standalone company. CJ also shares more on Kites—Planes’ new initiative to support creators with capital, product, and operational backing—and what the modern playbook for audience building looks like in a post-D2C world.If you’re building, backing, or advising a creator-led brand, this one’s full of lessons and signals.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn’t send you on side quests just to get help. Omnisend’s 24/7 support is always here — real people, real answers, no hold music. So good, it’s boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.