EP 156. Price Your Offers With Intention

Welcome to Coaches on a Mission - The place to be for values driven coaches who want to build a business you’re truly proud of. Today, we’re going to talk about how to price your offers. “What should I charge?” is one of the most common questions coaches ask me.  And if I’m being honest, I don’t see a lot of people bringing real intentionality to their pricing structure. Instead, they just charge what they see other coaches charging.  Or they charge whatever number they can say without breaking into a sweat. Neither approach is truly values-aligned, so today, I”m going to share a 6 step process to help you land on perfect match pricing that matches your goals and feels really aligned. My guest today is Saisha Ma who helps leaders develop one of a kind leadership skills to shift their energy and nurture the growth of the organization plus the people within it. Like a lot of coaches, Saisha used to price her offers based on each client’s budget. And what she wanted was an authentic and reliable system for pricing so she never again under-values her work or just pulls a price out of the sky. If you’re nodding your head right now because you’ve done the exact thing before, this episode is for you.  Let’s get into it. TIMESTAMPS 02:35 Saisha asks how to price her programs while holding to her values. 06:38 The two discuss Saisha’s current price points and offers.  07:58 Step One: Determine the fixed costs for delivering the programs. 13:35 Step Two: Consider the energetic costs and define what energetic costs are. 16:40 Step Three: Ask yourself  “What do I want to pay myself?”  22:50 Dallas discusses how a Price Accessibility Program might fit into Saisha’s pricing model and what things to consider before rolling such a program out.   25:48 Dallas asks Saisha: What questions do you want to ask yourself around bringing a formal structure to price accessibility? 31:00 Dallas asks Saisha to summarize the process they developed together. 34:45 The two address a few lingering questions about operating costs and multiple offers.  CONNECT WITH SAISHA: INSTAGRAM: https://instagram.com/saishamama/  WEBSITE: https://looking2leap.com/  CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz