Ep 156: Why Most Agencies Stay Small And the Hard Decisions That Actually Create Growth | Eric Rausch & Feras Khouri of New Standard Co.

Summary:Most agencies don't stay small because they're bad at marketing. They stay small because they're solving the wrong problems. In this episode, I sat down with Eric Rausch and Feras Khouri to unpack how they built one of ecommerce's fastest growing retention agencies by making uncomfortable decisions that most founders avoid. Takeaways:Why your lowest-paying clients are often the biggest bottleneck to growth.The pricing mistake that almost cost them their biggest opportunity and how tripling their fee closed the deal.The "Layer Two Metrics" philosophy that goes far beyond opens, clicks and email revenue.Why hiring more people isn't the answer if you're still doing low-value work every day.The unexpected advantage of having founders with completely different skill sets.The framework they use to build trust with enterprise brands before talking tactics.How they built a premium agency without competing on price.Check out Eric & Feras here at:New Standard Co. Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈