Ep 157: Dr. Liz Gross and Amber Sandall on Social Listening

On this episode, Katie is joined by two guests: Dr. Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is Liz's passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives. Segment 1: Social Listening [00:00-11:24] In this first segment, Liz and Amber define social listening. In this segment, the following resources are mentioned: Campus Sonar Segment 2: Research Skills for Social Listening [11:25-22:38] In segment two, Amber and Liz discuss the research skills that are needed for social listening. In this segment, the following resources are mentioned: Sandall, A. (2017, November 21). Psst: Students tell the internet (not you) why they drop out [blog post]. Retrieved from http://blog.campussonar.com/blog/why-they-drop-out Segment 3: Examples of Social Listening Research [22:39-35:29] In segment three, Liz and Amber share some examples of their work in social listening. In this segment, the following resources are mentioned: Brandwatch Find reports, case studies, and more on the Campus Sonar resources page To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, contact the "Research in Action" podcast: Twitter: @RIA_podcast or #RIA_podcast Email: [email protected] Voicemail: 541-737-1111 If you listen to the podcast via iTunes, please consider leaving us a review. The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Oregon State University Ecampus or Oregon State University.