EP 157 - Platform PM with Ashana Singhania

Platform work doesn’t look like a typical “one product, one user journey” world, and in this episode, we dig into what that really means with platform Product Leader Ashana Singhania. With a decade of experience across financial services at American Express and Goldman Sachs, Ashana has worked on both consumer-facing experiences and the complex platform layers that power them.She walks Matt and Moshe through how platform products differ from traditional products: instead of a single user flow, platforms support multiple product lines, regions, risk profiles, and entry points, all sitting on shared infrastructure like identity, decisioning, and risk data. That reality changes everything about how a PM does strategy, prioritization, communication, and stakeholder management.Join Matt and Moshe as they explore with Ashana:What “platform” really means in practice, and how horizontal capabilities underpin vertical consumer productsHow platform PMs think differently about impact when results show up indirectly through many dependent productsWhy tools like Productboard, and Jira need to be used differently for messy, non‑linear platform workTechniques for breaking down use cases, mapping the full scope, and prioritizing across multiple product lines and geographiesThe critical role of documentation, especially around variations, so teams don’t assume behavior is the same everywhereGovernance and failure modes:Over‑standardization that harms UXToo much flexibility that creates chaosHow to design a strong core plus controlled adaptationPartnering early with compliance, risk, ops, and legal in financial services so platform changes don’t get blocked lateHow AI is (and isn’t) used today in financial platforms, from fraud detection and behavior insights to reducing manual work, and where trust and regulation slow things downAshana’s approach to defining a platform vision, living roadmaps, and reserving capacity for platform evolutionA sneak peek at her new venture on income‑based affordability assessment in real estate and beyondAnd much more!Want to connect with Ashana?LinkedIn: https://www.linkedin.com/in/ashanasinghania You can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcastMatt Green: https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky: http://www.linkedin.com/in/mikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️