Ep 157: Stop Losing Customers featuring Erik Maki with Service First Pest Management

Customer retention is essential for sustainable growth and profitability. In today's episode, Eric and Jake welcome Erik Maki with Service First Pest Management. Erik shares why companies often lose accounts not necessarily to competitors stealing them, but due to a failure to provide perceived value. When customers feel informed and valued, they are more likely to remain loyal, even in the face of competitive offers.Topics Include:Introduction (0:00)Music genre choices (5:50)World-class customer service challenges (9:15)Customer service in pest control (12:00)Starting a business journey (15:23)Entrepreneurial support from spouses (20:27)Door-to-door commercial sales strategy (22:38)Getting past gatekeepers in sales (26:45)Value delivery in pest control (36:38)Selling preventative pest control (40:05)