Ep 158: AI Is Eating SEO Agencies’ Breakfast, Here’s How to Stay Valuable | with Jesse Ringer of Method and Metric

Summary:SEO agencies are facing a brutal double squeeze: AI can produce “good enough” content at a fraction of the cost, while Google is sending less traffic to traditional search results. So how do you prove the value of SEO when the old metrics and old playbook aren't enough?In this episode, I sit down with Jesse Ringer, founder of Method & Metric, to unpack what happens when an established SEO agency has to rethink its value proposition in the middle of an AI-driven shift.Takeaways:Why the rise of AI may actually create a massive differentiation opportunity for agencies willing to go deeper than generic content.The uncomfortable reason clients are starting to question whether they need humans producing content at all.How Jesse's agency is adapting to a world where Google sends less traffic and attribution becomes harder to prove.Why understanding a client's business, values, and unique perspective may become more valuable than simply producing more content.The unexpected lesson COVID taught Jesse about remote work, management, and communication.Why being able to recruit globally can give an agency access to talent that a local hiring market simply can't provide.The mindset shift that makes agency problems feel less catastrophic the second, third, or fifth time they happen.Check out Jesse here at:Method and Metric Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈