EPISODE · Jul 6, 2025 · 56 MIN
Ep. 158 Kevin Smith
from Hello Chaos · host Kevin Smith, Jennifer Sutton, Chandler Mays (Producer)
Key Takeaways:1️⃣ Specializing creates momentumKevin built For Goodness Sakes around nonprofits and social impact, turning clarity into growth. When founders commit to a niche, everything else moves faster.2️⃣ Thought leadership is a full-time jobLaunching a new venture means writing, podcasting, posting, and pushing the message nonstop. Visibility takes muscle. Founders need to treat content like core infrastructure.3️⃣ Strategy clears the chaosKevin leans on strong planning to navigate uncertainty and shifting markets. A sharp plan protects your energy, your team, and your vision.Timestamps00:00 Welcome to the Chaos05:13 Challenges of Being a Founder10:15 The Importance of Strategic Communication14:23 Behavioral Science in Nonprofit Marketing18:13 Personal Growth Through Nonprofit Work22:17 Overcoming Biases and Misconceptions26:22 Navigating Post-COVID Challenges28:20 Navigating Customer Interactions in a Hybrid World30:41 Building Team Culture in a Remote Environment33:02 Creative Outlets and Personal Insights34:56 Lessons from the Past: Aha Moments and Regrets38:04 Specialization and Impact: The Path Forward40:51 Embracing Challenges and Problem Solving44:07 Self-Care and Stress Management Strategies45:17 Facing Uncertainty in Nonprofits47:35 The Importance of Strategic Planning50:49 Reflections on Crisis and Resilience51:26 Defining the Founder Journey52:47 Looking Ahead: Scaling for Impact54:11 Community and Connection in Nonprofit Leadership🔗 Learn more about Kevin and For Goodness SakesWebsite: for goodness sakes | Communications for Behavioral ChangeLinkedIn: https://www.linkedin.com/in/kevinsmithatfgsakes/Instagram: https://www.instagram.com/fgsakes Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content.Connect With Us:LinkedIn Instagram YouTube
Embed this episode
What this episode covers
Kevin Smith knows the chaos. He spent years in commercial marketing before launching For Goodness Sakes, a mission-driven agency built for nonprofits, public health, and social impact. In this episode, Kevin joins Jennifer Sutton to talk founder mindset, business leadership, and what it takes to turn strategy into outcomes that actually matter. He breaks down how behavioral science makes messaging work, why nonprofits need sharper tools, and what founders can learn from the frontlines of community engagement. This one’s for the builders who want to lead with purpose and still win.
NOW PLAYING
Ep. 158 Kevin Smith
No transcript for this episode yet
Similar Episodes
No similar episodes found.