Ep 158 | Sales Strategy: Why by using "What" or "How" episode artwork

EPISODE · Jul 22, 2024 · 4 MIN

Ep 158 | Sales Strategy: Why by using "What" or "How"

from Sales Made Easy · host Harry Spaight

When someone asks "Why did you do that?" it often feels accusatory, triggering a defensive response. This can hinder open communication, whether in sales or personal relationships.Greg Birch, a former interrogator, shared insights on using "how" or "what" instead of "why" to foster a more constructive dialogue.🔄 A Better Approach:Instead of "Why did you choose that?" try "What led you to this decision?" or "How did you arrive at this conclusion?" This phrasing shows curiosity and places you on the same side of the table.Shifting from "why" to "what" or "how" encourages sharing and collaboration, reducing the defensive barrier.💡 Whether you're in sales, parenting, or any form of leadership, remember: the way we ask questions can profoundly influence the responses we get. Let's strive to foster openness and understanding in every conversation. Connect with me: LinkedInhttps://sellingwithdignity.com/Join my Facebook Group: https://www.facebook.com/groups/sellingwithdignity

Episode metadata supplied by the publisher feed · Published Jul 22, 2024

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When someone asks "Why did you do that?" it often feels accusatory, triggering a defensive response. This can hinder open communication, whether in sales or personal relationships. Greg Birch, a former interrogator, shared insights on using "how" or "what" instead of "why" to foster a more constructive dialogue. 🔄 A Better Approach: Instead of "Why did you choose that?" try "What led you to this decision?" or "How did you arrive at this conclusion?" This phrasing shows curiosity and places y...

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Ep 158 | Sales Strategy: Why by using "What" or "How"

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