EP 1581 Part 1 of 5 | The Truth About Coffee Quality at Origin (Bruno Souza)

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 1 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Bruno Souza, cofounder of Academia do Café and Zinho Café in Brazil.In this series, we explore coffee quality from the perspective of origin, challenging how quality is defined across the global coffee supply chain.In this episode, Bruno shares a critical insight: most coffee producers are not trained to evaluate coffee quality using the same frameworks as consuming countries. While the specialty coffee industry relies heavily on cupping scores and standardized definitions, the reality at origin is shaped by production, survival, and market access.This conversation explores how producers engage with quality, the historical lack of access to cupping education, and how that gap continues to influence how coffee is produced and sold today.Connect with Bruno Souza:Instagram: https://www.instagram.com/grandebruno/Academia do Café: https://www.instagram.com/academiadocafeZinho Café: https://www.instagram.com/zinhocafe.torraIf you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]