Ep 159. El estado de las Apps de Ecommerce y sus inversiones en Marketing (Parte 2)

from Ecosistema Ecommerce · host Javier López Rodríguez

Continuamos en esta segunda parte hablando sobre las inversiones en marketing y cuál es la situación real de lo que se gastan las aplicaciones de ecommerce en este último año, finalizando el informe sobre las APP de comercio electrónico que comenzamos hace unos días. En esta ocasión nos centramos en el presupuesto de captación, viendo cuáles es el gasto total que ha habido en las Apps de Ecommerce, donde el retargeting tiene un papel fundamental. Comentamos los países donde más se está invirtiendo y reflejamos las diferencias existentes entre dispositivos Android y de iOS, entre otros datos. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Aug 24, 2023

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Ep 159. El estado de las Apps de Ecommerce y sus inversiones en Marketing (Parte 2)

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This episode is 12 minutes long.

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This episode was published on August 24, 2023.

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