Ep 159 | Why is First Flush Tea so Tasty? Metabolites | Oversupply Threatens Kenya’s Harvest Windfall | World Tea Expo Opens this Weekend

HEAR THE HEADLINES - Why is First Flush Tea so Tasty? Metabolites | Oversupply Threatens Kenya’s Harvest Windfall | World Tea Expo: An Infusion of Fresh Ideas Opens this WeekendSignup| INDIA TEA NEWS - Indian Tea Association and Goodricke Group Name New Heads | Nilgiris' INDCOServe Will Convert Kattabettu Factory into Tea Tourism Hub| GUEST – Annabel Kalmar, founder of Tea Rebellion| FEATURED – Tea Rebellion: Anatomy of a Purpose-Driven Brand | Annabel Kalmer, founder of Tea Rebellion, a small direct-trade single-farm tea venture founded in 2017, joins us today.The company was certified as a B Corp in September 2022. Annabel describes the DNA of a purpose-driven tea venture and the challenge of changing how tea is traded, marketed, and consumed.The goal is to be a tea brand for sustainable, transparent, award-winning tea. Tea Rebellion co-brands with farms and does not blend or flavor tea.“We remain firmly wedded to our original Tea Rebellion DNA,” says Annabel, who has a master's in economics specializing in micro- and rural finance. She previously worked for the World Bank and the OECD.She returned to academia to study agriculture, focusing on environment and gender. Her fieldwork included studying female banana growers in El Salvador and coffee farms in the Dominican Republic."To drive impact, I choose to work with tea farmers who have a clear goal of sustainability and impact in their communities. Several of these farmers are female-run or committed to the empowerment and well-being of women," she says.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy