Ep. 16 - 4.Surveys, research, response rates: How to get the best out of your target audience.

Ep. 16 - 4. Surveys, research, response rates: How to get the best out of your target audience.In this episode of Giraffes Don't Eat Steak, we delve into the world of market research, surveys and consumer behavior. We share insights on segmenting target audiences, overcoming challenges in reaching high-level executives and the significance of timing when conducting research. From incentivising respondents to collecting valuable demographic data, we explore the intricate details of designing effective questionnaires. Join us as we discuss the nuances of quantitative and qualitative data and offer practical advice for optimising research strategies. Tune in for engaging marketing insights and valuable takeaways for businesses.00:00 Segmenting groups, solving problems, market research, white papers.06:08 Idea for market research with small audience.09:28 Targeting specific audiences for effective data collection.11:50 Balance, validate, and compare information for discussion.15:15 Consider relevance when using vouchers in marketing.19:32 Overwhelm22:29 Removing assumptions and considering available resources is important. marketing,  response rates, surveys, account-based marketing, segmentation,  LinkedIn, Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast