Ep. 16: 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out) THRIVE: SALES

from The Print & Pkg Lab - Practical conversations for print and packaging professionals - Powered by PIA MidAmerica · host PIA MidAmerica

The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out. Learn more www.piamidam.org/thrive-series.

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This episode was published on April 7, 2026.

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