Ep. 16: A Minimum Viable Social Strategy for a Team of One

In this episode, we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.Guest Name: Jacob Shipley, Head of Social at BenzingaGuest Social Handles:LinkedInX, @TheJacobShipleySocial StudiesGuest Bio: Jacob serves as the Head of Social at Benzinga and is building Social Studies into the go-to community for social media pros. He previously worked in social media at YouVersion and Tyson Foods and has consulted for brands like Sony Music Entertainment, Provident Films, and others. Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.