EPISODE · Sep 9, 2020 · 27 MIN
Ep. 16 Birmingham AL: Putting the Lens On the Customer to Grow Organically
from Invest Local · host Malcolm McDonald, Andrew Rains
Developing community around a productCustomer acquisitionBuilding a following and interacting with customersIdentifying niche markets and tapping into them
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What this episode covers
Derek kicks up his feet and pops a cold one for this episode as Malcolm interviews Andrew Rains, from APEX Systems. Andrew talks about how their company put the “lens on the customer” and gets involved with the community, which he believes makes them a better company. APEX gathers motorsports data with a real-time LED display and an app for post-drive review.
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Ep. 16 Birmingham AL: Putting the Lens On the Customer to Grow Organically
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