Ep. 16 Birmingham AL: Putting the Lens On the Customer to Grow Organically

from Invest Local · host Malcolm McDonald, Andrew Rains

Developing community around a productCustomer acquisitionBuilding a following and interacting with customersIdentifying niche markets and tapping into them

What this episode covers

Derek kicks up his feet and pops a cold one for this episode as Malcolm interviews Andrew Rains, from APEX Systems. Andrew talks about how their company put the “lens on the customer” and gets involved with the community, which he believes makes them a better company. APEX gathers motorsports data with a real-time LED display and an app for post-drive review.

NOW PLAYING

Ep. 16 Birmingham AL: Putting the Lens On the Customer to Grow Organically

0:00 27:12

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Sacramento Crime Report — June 20, 2026

Jun 20, 2026 ·2m

Chandler Crime Report — June 20, 2026

Jun 20, 2026 ·2m

Sacramento Crime Report — June 15, 2026

Jun 15, 2026 ·3m

Chandler Crime Report — June 15, 2026

Jun 15, 2026 ·3m

Sacramento Crime Report — June 14, 2026

Jun 14, 2026 ·2m

Chandler Crime Report — June 14, 2026

Jun 14, 2026 ·2m

Similar Podcasts

The A91 Football Podcast dbellew Covering the north east football league & local junior football in the Louth/Meath area LE HAWKESBURY SOCIAL ’BACK TO LIFE’ ADAM STACEY Welcome to the ‘Le Hawkesbury Social’, 'Back to Life’ a space where we celebrate life in all its colors: happiness, joy, love, connection, and even the moments of sadness that make us human. A space where we celebrate life in all its colors: happiness, joy, love, connection, and even the moments of sadness that make us human. Hosted by a passionate mental health advocate, this show dives deep into the topics that truly matter to today’s culture and community. Each episode offers honest conversations, thoughtful reflections, and real stories that bring people together. Whether you’re here for mental health discussions, community connections, or just looking to feel seen and heard in a fast-paced world, you’re in the right place. Adam believes in building a diverse and inclusive community where voices from every background can come together, share, and support one another. That’s why every Wellness Podcast, we open the mic to local community partners, support services, and inspiring voi Changemakers Mastercard Welcome to Changemakers, a Mastercard storylab series about employees who have become a force for good in local communities. Join hosts Anthony Venutolo and Vicki Hyman in discovering who they are and how they are making a difference in the lives of people around the world. Education America Podcast Education America - Save the Classroom, Save the Country We can all agree that a good education benefits students, their family, and society as a whole. Education shapes your child into the person they will become. Join your local hosts Rebekah Hagstrom and Abigail Olson as they explore how to get the best education for your child while ensuring that the values you are teaching at home are being respected. From cursive to curriculum and everything in between. School is now in session!

Frequently Asked Questions

How long is this episode of Invest Local?

This episode is 27 minutes long.

When was this Invest Local episode published?

This episode was published on September 9, 2020.

What is this episode about?