Ep 16: Building a White-Label Powerhouse for Agencies, With Dmitry Fesenko of Haven

🔑 Key TakeawaysDmitry runs two agencies: AdTribe (for DTC brands) and Haven (white-label media buying for agencies).Haven uses the same team and processes as AdTribe, but exclusively services agencies to avoid direct client headaches.The white-label model sacrifices margin for long-term retention and stability.Operational scaling is the biggest challenge, especially as they approach 100+ managed accounts.Communication, not performance, is often the main source of churn—especially with direct clients.Dmitry bootstrapped his agency journey from freelancer to a team of 10+ in less than a year.Early mistakes included hiring full-time staff too quickly without predictable revenue.Media buyers are compensated via base + account-based bonuses to balance security and performance.Strong client relationships and proactive communication systems are more critical than just results.Investing in personal brand and LinkedIn content is something Dmitry wishes he had started earlier.Check out Dmitry's agencies here:HavenAdtribe Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈