Ep 16: Dorien Morin-van Dam - How to Use Organic Social Media as a Customer Retention Strategy

Dorien Morin-van Dam is an organic social media specialist from The USA. She has been a social media consultant, manager and owner for 10 years. Her expertise lies within strategic planning and consulting, with a passion for content marketing and community management. In this podcast, Dorien shares the best social media platform for eCommerce, how to get started with Pinterest, the power of Facebook groups and how to collate an email list from Facebook groups.  She shares the impact of building an online community, discusses whether businesses should have a paid or organic strategy and how to use social media to retain customers. Find out how to be “T-Shirt worthy”, where a customer becomes a super-fan or brand ambassador of a business. She discusses her opinion on influencer marketing and what conferences you need to attend.