Ep 16 - Hoponomics - Douglas MacKinnon

Learn about the hop surplus, hop contracting and how to navigate the hop market as any sized brewer. My guest this week is Douglas MacKinnon, he's a leading writer (MacKinnon Report) on the hop market, one of the most important markets a brewer should understand. Chapters2:00 - History of hop market28:00 - Farmer, merchant, brewer model32:00 - Hop surplus40:00 - Hop contracting48:00 - New age hop contracting53:00 - Do we have an open spot market?62:00 - Is the latest harvest important?67:00 - How to navigate the current hop market73:00 - Doug's solution to the problem🔗 MacKinnon Report🔗 Chris's LinkedIn