EP 16: Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era

Are you ready to navigate the constantly shifting digital landscape? Join us as we unravel the complexities of social media and online communication with our esteemed guest, Neville Hobson. A seasoned podcaster and an online veteran since 1988, Neville's insights on Elon Musk's disruptive Twitter tactics and the future of podcasting for brands are not to be missed. Plus, hear about his major blunder with a financial press release that's guaranteed to make your blood run cold.Neville, a pioneer of PR and communication podcasting, shares his candid thoughts on the state of Twitter and where marketers should be directing their efforts in this age of countless channels and emerging AI technologies. According to him, it all boils down to the basics – focusing on the people you're trying to reach. Peppered with enlightening discussions and intriguing anecdotes, this episode is an insightful journey through the world of online communication and social media. Tune in for a fascinating conversation and learn how to harness the power of podcasting effectively.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube