Ep.16 - Noel Landry of Mt. Buller, Australia on Running A Ski Area Like One Long Event

Today, we’re heading down under to the Victorian Alps,  three hours outside of Melbourne, Australia to a fascinating ski resort model built on collaboration. My guest today is Noel Landry, a Canadian-born ski patroller turned Olympic event operator turned ski resort GM, who now oversees one of Australia’s most collaborative and community-driven mountain operations. In this episode, we dive into what Noel calls “running winter like a 121-day event,” and unpack how Mt Buller operates within a complex mix of private ownership, government-managed infrastructure, community stakeholders, and independent businesses, all while a ski area with some of the best advanced terrain in Australia. We talk about: Why Australian skiing is completely different from North America, How Mt Buller markets the entire resort community together, The challenge of converting snow players into lifelong skiers, Lessons from the events world that apply directly to ski operations, and why collaboration might actually be the greatest competitive advantage a resort can have. There’s a ton of operational and marketing insight packed into this one. So let’s head up to the village in the clouds, and in some creamy down under snow under the gum trees with Noel Landry of Mt. Buller. We pulled 12 Actionable Insights from this episode that you can use to up your own game. Find all 12 at www.sellingsnow.com