EPISODE · Jun 7, 2022 · 43 MIN
Ep. 16: On the science of marketing with Professor Byron Sharp
from WFA's Better Marketing Pod with David Wheldon
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
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Ep. 16: On the science of marketing with Professor Byron Sharp
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This episode is 43 minutes long.
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This episode was published on June 7, 2022.
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