Ep 16 : Sonic Branding Process & Examples - Mastercard, Zomato, HDFC Case Study - Audio Brand Identity is Sound Strategy by Rajeev Raja, Brand Musiq

If the whole world was blind, how will your brand be recognized ?  How do you make brand like Master Card , HDFC Bank sing ?  How to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ?  Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of Sonic Branding musical logo or a MOGO® . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about case studies of Mastercard, Zomato, HDFC Bank and how he helped developed a Sonic Brand Identity for these brands.  Connect with Rajeev Raja on Linkedin https://www.linkedin.com/in/rajeev-raja-1b0b1649/  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/  Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1  Follow Jagged with Jasravee on Social Media  Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee  Instagram : https://www.instagram.com/jagggedwithjasravee/  Podcast Page : https://anchor.fm/jagged-with-jasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in