Ep. 16 | Stop Being the Hero: Website Storytelling That Gets Clients with Marissa Roberts episode artwork

EPISODE · Mar 11, 2025 · 26 MIN

Ep. 16 | Stop Being the Hero: Website Storytelling That Gets Clients with Marissa Roberts

from From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients · host Kris Jones | Brand Messaging and StoryBrand Marketing Strategist

👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver notice how the hardest website to write for is your own? (Even after helping hundreds of clients find their perfect message, I still struggle with mine sometimes!) 🙈I recently sat down with Marissa Roberts to talk about something that's been bothering me for years - watching brilliant business owners hide their light under a website that doesn't convert.Here's what I've discovered after 23 years in this business: The problem isn't your writing skills. It's that you're accidentally positioning yourself as the hero of your own story.When you position yourself as the guide instead (think Yoda, not Luke), everything changes. Your website starts working for you 24/7, attracting ideal clients who feel deeply understood.WHAT YOU’LL LEARN✅  The "bottle effect" that makes it impossible to see your own business clearly (and the simple solution)✅  My two-step trust-building formula that turns website visitors into eager clients✅  Why your expertise actually matters less than you think (and what matters more)Running a client-based business is challenging enough without your website working against you. I understand the frustration of knowing exactly how to help your clients, but struggling to communicate that value online.That's why I'm sharing the exact framework that helped one client raise their rates by 600% - without losing a single prospect.HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with Marissa on Instagram: https://www.instagram.com/marissarobertsofficial/Marissa’s Website: https://www.marissaroberts.com/Marissa’s Podcast: https://podcasts.apple.com/us/podcast/the-simpler-business-podcast-with-marissa-roberts/id1529456164#StoryBrand #FromClicktoClient #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopy #MarketingStrategy #BusinessStorytelling #CopywritingTips

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Ep. 16 | Stop Being the Hero: Website Storytelling That Gets Clients with Marissa Roberts

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