Ep. 16 - Two Moms, One Mission: The Oh Grate Journey from Kitchen to Kroger

In this episode of Growth Minded Marketing, host Steve Phipps sits down with Courtney Jones and Amy Bingham, co-founders of Oh Grate — a meal solution company born from their desire to make family dinner easier. What started as a front-porch side hustle has grown into a thriving brand serving families across West Tennessee and North Mississippi. Courtney and Amy share how they built a business around real food, smart systems, and the belief that time at the table is priceless.In this episode, you’ll learn:How Oh Grate began as a personal solution to busy mom lifeWhy solving an everyday pain point can unlock serious business growthThe powerful mindset shift: they’re not just selling food — they’re making space for what mattersHow Oh Grate scaled from a front-porch cooler to Kroger shelvesWhy knowing your strengths (and weaknesses) is essential when starting a businessThe role of clear messaging and a shared vision in building a brand that resonates with familiesTimestamps00:00 – Meet Courtney and Amy of Oh Grate05:40 – Building a partnership that plays to each founder’s strengths10:10 – The pivot that made their business pandemic-proof14:25 – The deeper message: dinner is about more than food19:00 – From meals to Fiesta Sauce: how one product opened new doors23:40 – Getting into Kroger and pushing through plateaus28:12 – The power of process, systems, and scaling with intention32:00 – Advice for other founders: embrace change and pivot wellGuest BiosAmy Bingham and Courtney Jones are the founders of Oh Grate, a company built by moms, for families. What started with making meals for neighbors out of a cooler on the front porch has grown into a thriving brand offering home delivery, retail partnerships, and a flagship store in Collierville, TN.Courtney brings years of restaurant and leadership experience, while Amy adds her strategic marketing expertise — a combination that’s helped Oh Grate stay grounded in its mission while scaling with heart. Together, they help busy families put real food on the table, minus the overwhelm.Oh Grate now serves Mid-South area customers across Shelby, Desoto, and Tipton Counties with handcrafted meals, grab-and-go options, and their fan-favorite Fiesta Sauce — now in Kroger.Quotes from the Episode"We’re not just selling meals — we’re giving people peace of mind.""Dinner doesn’t have to be another task — it can be the best part of your day.""When we realized we were really selling time, everything shifted.""You can’t grow if you don’t know what you’re not good at.""Fiesta Sauce wasn’t in the plan — it just worked. We followed the momentum."Resources & LinksVisit Oh Grate:➡️ https://www.oh-grate.com/Connect with the Hosts & Guests:🔗 Steve Phipps on LinkedIn🔗 Amy Bingham on LinkedInHelpful Free Resources from Wayfind Marketing:📘 Grab the Free AI Marketing Guide📊 Take the Free B2B Marketing AssessmentThe Entrepreneurial Operating System (EOS)➡️ Learn More About EOS