Ep. 16 What’s Your Motivation? The Psychology Of Charitable Giving with Matt Coleman

Why do people give to charity and what truly motivates them to make a difference? In this episode of Money to Give, Rick Peck speaks with Matt Coleman, Executive Director of Giving Multiplier and researcher at Harvard University, about the psychology behind charitable giving. Drawing from behavioral science and experimental psychology, Matt explains how emotional connection, social influence, and the “warm glow” of giving shape donor behavior. The conversation explores why giving decisions often differ from other financial choices like investing or purchasing products, and why donors frequently rely on instinct and personal stories rather than measurable impact.Rick and Matt also dive into how charitable effectiveness is assessed and why some organizations can be dramatically more impactful than others. They discuss the surprising gap between typical charities and highly effective ones, the challenge donors face when balancing emotional connection with data-driven impact, and how psychological research inspired the creation of Giving Multiplier a platform designed to help donors support causes they love while also funding some of the most effective charities in the world. If you’ve ever wondered how to balance the “head versus heart” dilemma in philanthropy, this episode offers a fascinating look at the motivations that drive generosity and how donors can make their giving go further.Contact Rick Peck:Website: https://www.thephilanthropyguy.comEmail: [email protected] A call: Rick Peck's CalendarSign Up For Charitable Giving Newsletter: Charitable Giving NewsletterLinkedIn: Richard PeckContact Matt Coleman:Website: We match donations to the charities of your choice | Giving Multiplier