EP 1601 Part 1 of 5 | Growing a Coffee Brand When the Economy Tightens (Nawar Adra) | Map It Forward

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 1 of a 5-part series with Stitch Coffee founder, Nawar Adra, and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing what it takes to expand a coffee business in this economy without pretending the crisis isn’t real.In this first conversation, Lee and Nawar unpack why Stitch Coffee didn’t respond to pressure by retreating. Instead, Nawar explains how the business used timing, brand clarity, and a deep understanding of consumer behavior to grow while many operators were just trying to survive.The conversation is grounded in real decisions: investing in packaging when others thought it was frivolous, treating retail as a strategic growth lever, and building experiences that make customers feel something tangible when they interact with the brand online or in store.They also explore why the Queen Victoria Building site became such an important turning point for Stitch, what Nawar looks for in high-potential locations, and why the combination of tourists, locals, and business customers matters so much when choosing where to grow.This episode is a practical conversation about brand recognition, retail mix, confidence, and how to move when the market is tight but the opportunity is real.Connect with Nawar Adra and Stitch Coffee here:- https://www.instagram.com/stitch.coffee/ - https://stitch.coffee/- https://www.instagram.com/nawar.adra/- https://www.linkedin.com/in/nawar-adra-12909516a/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]