EP 161.2: The Pricing Truth Builders NEVER Want to Hear… with Andrew Griffiths

In Part 2 of this powerful conversation, Mick dives deeper into the real mechanics of pricing with globally respected business author and advisor Andrew Griffiths. You'll hear why holding prices steady while costs rise is one of the fastest ways to silently destroy profit, and how small, well-explained pricing adjustments can actually increase trust, not reduce it. Andrew breaks down why customers don't resist price increases — they resist poor explanations, inconsistency, and a lack of perceived value. Through practical examples (including restaurants, professional services, and construction), he shows how builders can reposition their business around experience, professionalism, and certainty rather than price. Connect with Andrew Griffiths: Website: https://www.andrewgriffiths.com.au/ Facebook: https://www.facebook.com/andrew.griffiths.165 Instagram: https://www.instagram.com/agauthor/ LinkedIn: https://www.linkedin.com/in/griffithsandrew Youtube: https://www.youtube.com/user/AndrewMarkGriffiths1 Watch the full episode: https://youtu.be/WQSHEaf91MA Subscribe: https://www.youtube.com/@TheToolShedPodcast  Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/  Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.