EP 161 - Building a D2C Brand - Malika Sadani (Founder & CEO, The Moms Co.) | Beauty & Personal Care | Scaling to Acquisition

Malika is the founder and CEO of The Moms Co., a natural beauty and personal care D2C brand. In this episode she spoke about validating the problem, educating consumers, consumer acquisition and more in her conversation with Roshan Cariappa. Topics 00:00 Introduction 01:00 Validating the problem and consumer research 07:11 Asking the right questions to your prospects 11:51 Articulating the brand promise  15:55 Educating the customer 18:36 Levers for customer acquisition in the 0-100cr journey 23:11 Going up against larger incumbents 25:37 Building trust in the community 27:56 How do modern buyers make decisions 31:00 What changes post acquisition 33:27 Advice for new entrepreneurs in D2C space 35:45 Best piece of advice Mallika has received 38:40 Books & Podcasts ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Malika : Linkedin: https://www.linkedin.com/in/malikasadani/ Twitter: https://twitter.com/Malika_Sadani ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message