EP 161 | James Mayes (Mind The Product) - Transitioning to a subscription-based business.

Today on the show we have James Mayes, CEO, and co-founder of Mind The Product.In this episode, James shared a couple of lessons from his first failed startup and why he decided to join a growing startup after.We then dove into how James and the team at Mind The Product pivoted the business to a subscription-based model during Covid, the research they conducted to identify what should be a part of the offering, and how they expanded the offering over time.We finished off with James sharing about the acquisition by Pendo and what’s next for Mind The Product.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.