Ep. 161 Mallory Vaughan Patton

from Hello Chaos · host Mallory Vaughan Patton, Chandler Mays (Producer), Jennifer Sutton

Key Takeaways:1️⃣ Build before you’re readyMallory didn’t wait for the perfect plan or millions in funding. She Googled her way into the beverage industry and proved that execution beats experience.2️⃣ Distribution is a beast, so own itGetting into Target and Whole Foods is a win, but staying on shelves is the real game. Mallory breaks down the messy logistics behind retail growth and why founders must stay hands-on.3️⃣ Family business can be a superpowerWorking with family requires boundaries, but it also unlocks deep trust and alignment. Mallory shares how their tight-knit team turned personal connection into professional momentum.Timestamps00:00 Welcome to the Chaos03:41 Navigating Ingredients and Formulation06:05 Trusting Your Gut in Entrepreneurship08:48 Transformative Journey from Mother to Entrepreneur09:40 Direct to Consumer Launch and Challenges11:49 Scaling Production and Distribution13:57 Targeting Retail and National Expansion16:06 Creating a Unique Spritz Experience19:22 Family Dynamics in Business21:08 Overcoming Misconceptions in the Beverage Industry22:26 Building a Family Dream23:39 Strategic Growth and Compliance25:16 Retail Expansion and Market Presence27:05 Learning from Mistakes29:00 Streamlining Operations31:14 Mindset and Stress Relief32:30 Celebrating Growth and Future Goals35:09 Community and Support for Entrepreneurs37:00 Advice for Aspiring Founders38:06 Transformative Entrepreneurial Journey41:40 The Nature of Creativity🔗 Follow the fizz and connect with Mallory:Website: Saint Spritz: A Departure in every CanLinkedIn: https://www.linkedin.com/in/malloryvaughan/Instagram: https://www.instagram.com/saintspritz/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content.Connect With Us:LinkedIn Instagram YouTube

What this episode covers

They told her it would take $15 million. Mallory Vaughan Patton built Saint Spritz with grit, Google, and a clear vision. In this episode of Hello Chaos, Mallory sits down with Jennifer Sutton to unpack the raw and unfiltered reality of launching a healthy drink brand in the competitive beverage industry. From testing flavors in her kitchen to landing shelf space in Target, Walmart, and Whole Foods, Mallory shares how she navigated the chaos of startup life, one bold decision at a time. This story is rooted in family business, driven by women founders, and powered by a belief in doing things differently. The team behind St. Spritz moved fast, trusted their instincts, and figured out every piece of the process on their own. They balanced product launches, retail distribution, and regulatory hurdles with relentless determination. For any founder building something from scratch, this is a masterclass in making it happen. No shortcuts. No fluff. Just real talk on entrepreneurship and the daily grind of turning an idea into a movement.

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Ep. 161 Mallory Vaughan Patton

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This episode is 41 minutes long.

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This episode was published on July 27, 2025.

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