EPISODE · Feb 19, 2025 · 4 MIN
Ep. 162 - When Sales Doesn't Serve the Customer
from Business 300 · host Philip Kulishov
In episode 161, I talked about what a self-serving strategy looks like. This time we're going to talk about sales. What does self-serving sales look like? When the customer believes that your value-offering is relevant and reliable, revenue growth follows. But when you chase revenue-growth, you win neither the customer nor the sale.
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Ep. 162 - When Sales Doesn't Serve the Customer
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