Ep. 163: How to Outperform Larger Competitors with Small Marketing Teams

Small businesses often face challenges related to bandwidth, budget, and limited resources. Despite this, there are incredible opportunities for smaller businesses and their marketing teams to gain market share in even the most competitive environments. How can they do this and strategically outmaneuver their larger competitors? That’s why we’re talking to product marketing expert Laurier Mandin (President & CEO, Graphos Product) about how small B2B marketing teams can outperform larger competitors. During our conversation, Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.