EP 163 | Michael Winnick (Dscout) - Creating human relationship capital to reduce churn

Today on the show we have Michael Winnick, founder, and CEO of Dscout.In this episode, Michael talked about how user research has changed over the years, and how data analytics and research teams should work together to get the maximum ROI. Michael then dove into how to fight your internal bias when it comes to user research, how Dscout drives growth by doubling down on creating a human relationship capital, and what they do to prevent champion departure churn. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

What this episode covers

Today on the show we have Michael Winnick, founder, and CEO of Dscout. In this episode, Michael talked about how user research has changed over the years, and how data analytics and research teams should work together to get the maximum ROI. Michael then dove into how to fight your internal bias when it comes to user research, how Dscout drives growth by doubling down on creating a human relationship capital, and what they do to prevent champion departure churn. As usual, I'm exci...

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This episode is 52 minutes long.

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This episode was published on April 27, 2022.

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