Ep. 165 - Attribution is GARBAGE 🗑️ ? What is a HOLDOUT Group? 🎥 GREAT MOVIES: Mannequin and Notting Hill? | Ask Us ANYTHING

In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners.=================================================================Best Moments:(01:41) Work question: Is last-touch attribution the best or right way of measuring ROI?(06:33) Ridiculous question: What do you think about the upcoming movie "It Ends With Us" and what are your favorite romantic comedies?(09:16) GURU Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.