Episode 165 - Rising Stars Series - Michelle Razavi of Elavi - Pt. 1

from Startup Confidential · host Dr. James F. Richardson

Send us Fan MailElavi is the second brand in my Rising Stars Series. Michelle Razavi, Founder and CEO of Elavi Protein Brownies, joins for this two-part series. She tells the story of how she repeatedly adjusted their product mix to make their mission of clean, allergen-free protein take off. She had to kill off the original product line to keep focused on what was growing, which is never easy for new founders. In this episode, Michelle also makes a compelling case for a fitness background as a CPG founder. Can you guess why? Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published May 1, 2026

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Episode 165 - Rising Stars Series - Michelle Razavi of Elavi - Pt. 1

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