Ep. 167: How to Get 90% Pre-sold Buyers Using Psychology-driven Marketing

In B2B marketing, success comes from building genuine relationships with customers rather than viewing them as transactions. If we can understand their pain points and challenges and empathize with their needs, B2B marketers can develop solutions that resonate with what motivates and inspires customers, leading to business transformation. What can B2B marketers do to create more meaningful and effective marketing initiatives? That’s why we’re talking to marketing psychologist and B2B content marketing expert Rai Cornell (Founder & CEO, Cornell Content Marketing) about how to get 90% pre-sold buyers using psychology-driven marketing. During our conversation, Rai advised against using manipulative tactics and emphasizes the power of long-form content to attract and engage audiences. She also discussed common pitfalls to avoid, the role of humor in building rapport, and the importance of prioritizing long-term content success over short-term revenue gains.