EPISODE · Sep 1, 2026 · 5 MIN
Ep.1682 - Do We Really Know Who Our Customer Is?
from Elevate Construction · host Jason Schroeder
In this episode, Jason challenges the traditional idea of who the customer is in construction. He argues that trade partners, foremen, and workers should be treated as the project team's first and most important customers. Jason explains how this shift in perspective changes the way general contractors approach planning, communication, facilities, respect, trade partner selection, and daily support. When the workforce is treated well and given what they need to succeed, the building owner ultimately receives a better result. What you'll learn in this episode: Why trade partners, foremen, and workers should be viewed as the project's first customers. How treating the workforce as customers changes the way teams plan and support construction. Why respect, proper facilities, full kits, and better communication directly affect project outcomes. How taking care of the first customer creates better results for the building owner and end user. Are you only focused on satisfying the owner, or are you also taking care of the people who actually build the project? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode. And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two 😊). Also, here are links to our YouTube Channels: · Jason Schroeder YouTube Channel: https://www.youtube.com/channel/UC4xpRYvrW5Op5Ckxs4vDGDg · LeanTakt YouTube Channel: https://www.youtube.com/c/leanTakt · LeanSuper YouTube Channel: https://www.youtube.com/channel/UCzQDevqQP19L4LePuqma3Fg/featured · LeanSurvey YouTube Channel: https://www.youtube.com/channel/UC-Ztn3okFhyB_3p5nmMKnsw
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Ep.1682 - Do We Really Know Who Our Customer Is?
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