EP 169 : Building a D2C Beverage Brand - Arman Sood (Co-Founder, Sleepy Owl)

Arman is a second time entrepreneur and the co-founder of Sleepy Owl, India's first cold brewed coffee brand. In this episode he spoke about the principles to starting up, educating consumers about your product, creating consumer loyalty and more in his conversation with Roshan Cariappa. Topics: 00:00 Introduction 01:11 Principles to startup 04:25 Surprises in FnB industry  09:22 The Coffee Value Chain 13:17 Testing a hypothesis 15:33 Educating consumers about the product 18:36 Sleepy Owl's various products 21:57 Working with marketplace platforms 23:54 Creating customer loyalty 26:23 Change in consumer mindset 29:17 Scaling a D2C business 31:27 Venture Studios 32:38 Advice for new entrepreneurs 34:35 Books and Podcast recommendations ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Arman : Linkedin: https://www.linkedin.com/in/armansood/ Twitter: https://twitter.com/sood_arman ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message