Ep. 169: How 90-day marketing plans drive predictable growth in B2B

In today’s fast-paced and ever-changing B2B environment, achieving rapid and consistent growth requires a strategic approach - one that emphasizes focused, time-bound marketing initiatives. A 90- day B2B marketing plan can be a powerful tool that businesses looking to accelerate growth can leverage while ensuring that efforts are aligned with organizational capabilities and sales goals. That’s why we’re talking to B2B marketing expert Bill Rice (Principal Consultant, Bill Rice Strategy Group) about how 90-day marketing plans drive predictable growth in B2B. During our conversation, Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.