Ep 17: Andrew Birkitt - Data Feed, Merchant Center and Technical SEO, Inside the Mind of a Digital Wizard

Andrew Birkitt is our technical wizard here at eComOne. He spends all day every day with his head in his clients’ data feed/merchant center as his passion lies in all things technical. He works on both local and national feeds which generate millions in revenue. Andy has worked in Digital Marketing for over 10 years and has seen it transform into the practice it is today. In this podcast, Andy discusses how businesses can optimise their data feed for success, what high score is and how to maintain a green feed. He shares how the merchant center manages complex feeds and all the attributes you need so you appear ahead of your competitors. He showcases his love for Digital Marketing and the importance of having a growth mindset to be successful in this industry, He shares the turning point in his career and a book recommendation. Andrew Birkitt says, “Don’t chase the algorithm, beat your competitors”. As our technical guru, Andy knows about the latest updates with the merchant center, Bing Webmaster Tools and Google’s ranking factors. Listen to our podcast to find out all this information and more.