Ep. 17 - Basic Profiling for User Recruitment

from Finders to Builders - A UX Research Show · host Julian Della Mattia

In this episode, I discuss how to profile your users for participant recruitment in user research. By creating a detailed differentiation between your users, you'll learn how to effectively contact and recruit them for your studies.Using simple tools, I demonstrate a structured method you can use when you arrive as the company's first researcher to categorize and assess your user base, considering factors like response time, recruitment costs, and user roles.(01:17) Intro(02:01) Overview of User Profiling for Recruitment(02:59) Creating a User Differentiation Table(04:35) Detailed Breakdown of User Categories(07:25) Recruitment Strategies and Considerations(11:29) Conclusion and Additional ResourcesHungry for more? Follow our Newsletter!

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This episode is 11 minutes long.

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This episode was published on February 26, 2025.

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