EPISODE · Aug 25, 2025 · 5 MIN
Harnessing AI for Sales Success with Verity CRO Mike DeLeonardis (EP 17, Ch 4)
from Elevating Performance (HD) · host Mark A. Dronen
Mike DeLeonardis discusses the integration of AI in the sales process, focusing on how technology can enhance productivity and efficiency in sales teams. We explore the challenges of quota attainment in the tech industry and the importance of building a customized technology stack that addresses specific business needs. The discussion highlights the role of AI tools in automating deal qualification and improving buyer engagement, as well as the significance of having a technical background in sales leadership. Key Topics There's no right answer for the AI technology stack Focus on impactful technology for Go-to-Market Quota attainment in tech is alarmingly low Aim for a more efficient manager-to-producer ratio Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform. Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Implementing AI in the Buying Journey 01:52 Building a Bespoke AI Technology Stack for Sales 03:40 Value of Technology Backgrounds with Modern CRO's About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales
What this episode covers
Mike DeLeonardis discusses the integration of AI in the sales process, focusing on how technology can enhance productivity and efficiency in sales teams. We explore the challenges of quota attainment in the tech industry and the importance of building a customized technology stack that addresses specific business needs. The discussion highlights the role of AI tools in automating deal qualification and improving buyer engagement, as well as the significance of having a technical background in sales leadership. Key Topics There's no right answer for the AI technology stack Focus on impactful technology for Go-to-Market Quota attainment in tech is alarmingly low Aim for a more efficient manager-to-producer ratio Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform. Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Implementing AI in the Buying Journey01:52 Building a Bespoke AI Technology Stack for Sales03:40 Value of Technology Backgrounds with Modern CRO's About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales
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Harnessing AI for Sales Success with Verity CRO Mike DeLeonardis (EP 17, Ch 4)
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