Ep.17 Expert Insight: Success drivers of Co-Branding with Dr. Ceyda Paydas Turan

from Paguro Podcast · host Paguro Spaces

Co-Branding is a strategic business development tool that helps brands to drive future growth as well as capture customers' hearts and minds. In this episode, Dr. Ceyda Paydas Turan explains why more and more brands enter brand alliances and how they benefit from it. She also talks about her latest research in Co-Branding in the service industry and why it makes a difference if a mozzarella cheese is branded or not.

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This episode is 12 minutes long.

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This episode was published on November 27, 2021.

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