Ep. 17 - From Billboards to Digital: How to Master Modern Marketing

What if your business could navigate the digital marketing landscape more effectively, especially in a rapidly changing industry like automotive? Join us on Crossroads Conversations with the Lewis Brothers, where we explore how businesses can prepare themselves for increased demand and decide where to allocate their marketing resources wisely. Our partners at DealerOMG share game-changing insights into optimizing digital advertising, perfect for any budget, and discuss how businesses can transition from traditional to digital marketing strategies to capture and maintain customer engagement.We'll guide you through the fascinating journeys of two marketing professionals who ventured into digital marketing from distinct backgrounds—radio and fashion merchandising. These personal stories illustrate the vast opportunities waiting in the digital world. Ashley and Andrew delve into how they founded DealerOMG, targeting the auto industry by leveraging existing customer data to shift from generic ads to personalized communications. Through strategic targeting and fostering long-lasting customer relationships, we uncover how dealerships can expand their reach and improve service retention rates through tailored marketing.Discover how the creative aspects of marketing are evolving from old-school guerrilla tactics to innovative, data-driven techniques. While metrics like cost per lead are important, crafting engaging and memorable content that truly connects with audiences is paramount. We discuss the challenges of convincing dealership managers to adopt long-term social media strategies and the exciting potential of integrating AI, virtual reality, and the metaverse into marketing plans. Dive into the realm of social media platforms and learn how to harness these tools for maximum impact, ensuring your business stays ahead in a competitive digital age.Feel the dynamic energy of the Lewis Brothers as they deliver real stories and lessons that keep local businesses on their toes, and share how experiences in the community inspire them to keep on driving.Check out all our great episodes at CrossroadConversationsPodcast.com!