Ep 17: Podcasting as a Growth Strategy: 100 Days of Learning

INTRO:Is podcasting worth it for B2B companies? After launching and running The ChangeOver, we’ve learned a lot about what works, what doesn’t, and how to make a podcast fuel your entire marketing content strategy. In this episode, Greg and Kelly share the insights and unexpected lessons they’ve gained from the show, including:How podcasting can replace lost organic traffic and drive brand visibilityWhy thought leadership needs real people, not AI-driven contentThe strategy behind getting internal buy-in from leadership and SMEsWhy a podcast is more than just another marketing channelHow client engagement became one of the biggest unexpected winsEPISODE HIGHLIGHTS:How AI and organic shifts pushed us to invest in thought leadership (02:06)The importance of humanizing thought leadership (04:22)Hidden efficiencies – like creating 25+ content pieces per episode (11:55)Unexpected impact: using episodes to validate and reinforce client strategies (15:18)Who listens to B2B podcasts, and why they’re a valuable engagement channel (24:42)What we measure to track success (30:33)CONNECT WITH US:LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast CONNECT WITH OUR HOST AND GUEST:Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Kelly Wilhelme: https://www.linkedin.com/in/kellywilhelme/Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.