EPISODE · Feb 13, 2026 · 9 MIN
EP:17 輕資產的生存遊戲：從一杯沙士到全球飯店帝國的殘酷真相
from C家族辦公室的自學之路 · host Chunechune
為什麼 99% 的輕資產創業都會死？因為他們以為自己在創業，其實只是在做苦力。最近「輕資產」這個詞很紅。大家都在說不要買廠房、不要租店面，要靠品牌、靠流量賺錢。聽起來輕鬆又賺錢，但現實是：大多數輕資產創業者都死得很快。今天我們不談理論，我們用一個活生生的案例來拆解：萬豪國際（Marriott）——這家從 1927 年九個座位的飲料攤，變成全球最大飯店集團的公司，到底做對了什麼？更重要的是：它犯過哪些錯，差點破產，最後又是怎麼活下來的？
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EP:17 輕資產的生存遊戲：從一杯沙士到全球飯店帝國的殘酷真相
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