Ep 17 - Strategies of Building a Marketing Funnel in Multifamily Real Estate with Javier Hinojo & Abel Pacheco

Javier Hinojo built a direct to seller machine that made 25 offers a week and put 18 properties under contract. On this episode, host Abel Pacheco and Javier break down building a marketing funnel and buying direct.In this episode:His acquisition philosophy, in plain terms: "Make sure you're trustworthy, likable, and don't lie, cheat, or steal. If you do all those things, you're gonna do well at anything that you do."Why the same call buys a small house or a big building: "I'm not trying to buy a $100,000 house. I'm trying to buy a $10 million property."How he proved it: by hand first, alone, at $1,500 a month, before he ever spent $100K on marketing.Abel names what separates operators: "It's hard to take action for a lot of people, but if you can figure that out, then you're gonna have massive opportunities for success."The reassurance: "the dragons are not as big as you think they are."Abel Pacheco is a San Antonio real estate operator who went from 8 single family houses to a share of roughly 1,500 apartment doors, and now works as a fractional Chief AI Officer helping small and mid sized businesses put the back office on autopilot.Go deeper and connect:Abel Pacheco5 Talents, fractional Chief AI OfficerThe Open Door, the book5 Talents commercial real estate