Ep. 17 - The Balaclava Queen: How This Woman Built a Motorcycle Business from Scratch ft. Christine Yang

In this episode, we're joined by Christine Yang, founder of RIDER SZN, a trailblazing motorcycle apparel brand redefining style and comfort for riders.Christine shares how a corporate layoff became her entrepreneurial catalyst, why spending six months unemployed led to her biggest breakthrough, and how her father's unconventional advice changed the course of her career.She also talks about the power of perfecting a product before heavy marketing, why customer advocacy can be more powerful than traditional advertising, and how solving your own problems can lead to a successful business.If you want to learn how to turn your passion into a thriving business and create products that sell themselves, then make sure to listen to this episode!----SHOW NOTES LINKShttps://riderszn.com/ http://instagram.com/riderszn https://tiktok.com/@riderszn https://web.facebook.com/riderszn/ -----  LISTEN TO THE PODCASTSpotify: https://spoti.fi/3QTXo7s Apple Music: https://apple.co/46dyEeI Google Podcast: https://bit.ly/3QFkw8A Amazon Music: https://amzn.to/40Akwv8 YouTube: https://www.youtube.com/channel/UCVeRalAVOkGHYLfciZy_5Xg  ----- FIND US HERE Website: https://solveaccounting.com.au/ Facebook: https://www.facebook.com/profile.php?id=61550067431709 Instagram: https://www.instagram.com/philkhao/ LinkedIn: https://au.linkedin.com/in/philipkhao  ----- CONTACT USPhone: (02) 8197 1733Email: [email protected]  ----- TIME STAMPS:00:00 - Intro01:47 - How Christine Got Into Motorbikes03:05 - Who Was Christine Before Rider SZN?05:58 - Creating Rider SZN09:59 - Christine’s Turning Point11:48 - Rider SZN Products17:08 - The Secret Sauce Behind Rider SZN Sales19:17 - Christine’s First Year In Business21:22 - Upcoming Products22:38 - The Purpose Behind Rider SZN ----- DISCLAIMER The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.